CLIENT: cpf board
Young Singaporeans are increasingly financially woke, but are skeptical or nonchalant about CPF. How can we get them to make CPF part of their financial plans?
With #YouGrillWeSpill, we piqued the interest of young Singaporeans by offering them a deal. We welcomed them to grill finance influencers, CPF staff, and even the Minister for Manpower with their most spicy questions on finance and CPF. Our promise? Open and honest answers only.
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Featured as a successful case study on TikTok’s website.
Marketing Excellence Awards 2022
Gold: Excellence in Influencers / KOLs
MARKies 2022
Gold: Most Creative – Social Media
Gold: Most Creative – Influencers / KOLs
Silver: Most Creative – Content Marketing
8.1+ million video views
5,000 unique viewers on TikTok Live Stream
700 questions gathered