CLIENT: CPF BOARD
Real or Not?
You’ve probably overheard a rumour or two about CPF, perhaps while riding the bus or drinking kopi at the coffeeshop.
A huge problem that the CPF Board has is that people are hearing and spreading mistruths about its policies all the time. In an age of fake news, Real or Not? challenged the public to question the rumours they’ve heard about CPF, and to always check the facts.
Really Ah?!
With Really Ah?!, we switched it around. Instead of spreading negative rumours, we spread exciting truths — sweet benefits of CPF that are lesser known, but completely true.