CLIENT: IMDA
Speaking the language Finance Managers understand best
Sure, e-invoicing may be dull. But the people behind it aren’t. So we cut the jargon and let a real finance manager tell it like it is. Straight, candid, and human.
Introducing Sassy Seah, inspired by the real-life finance manager sitting in our office. Her efficient, sassy, no-nonsense persona and ‘buyer power’ communicate InvoiceNow's reliability and convenience in a tangible, relatable way – rallying other finance managers to get on board for a win-win partnership.
Gone is the time-wasting, cost-draining admin. With InvoiceNow, it’s hello to better cash flow, time savings and more WIN!
🏆 MARKies Awards 2023 – Most Creative B2B Marketing (Gold)
10% increase in new sign-ups
40% increase in volume of transactions
