CLIENT: IMDA
Speaking the language Finance Managers understand best
E-invoicing isn’t the sexiest topic to market, and B2B marketing rarely shows personality. But what better way to speak to our target audience than by taking the words right out of a fellow finance manager’s mouth?
Introducing Sassy Seah – inspired by the real-life finance manager sitting in our office. Her efficient, sassy, no-nonsense persona and ‘buyer power’ communicate InvoiceNow's reliability and convenience in a tangible, relatable way – rallying other finance managers to get on board for a win-win partnership.
Gone is the time-wasting, cost-draining admin. With InvoiceNow, it’s hello to better cash flow, time savings and more WIN!
🏆 MARKies Awards 2023 – Most Creative B2B Marketing (Gold)
10% increase in new sign-ups
40% increase in volume of transactions
