Client: Housing & Development Board
Young Singaporeans have a checklist of wants for their first home — convenience, affordability, and location, location, location. But with news of rising flat prices, owning the ‘perfect’ flat feels like a distant dream to many…
To counter that mindset and show Singaporeans that there’s a flat for every person and every budget, we decided to show the flat hunting journeys of three young homeowners — how they found ‘the one’, and what prompted them to say ‘yes’.