Client: I-PRIMO TOKYO
I-PRIMO is the largest bridal ring specialty store in Japan, with over 100 stores across Japan, Taiwan, Hong Kong and China. For I-PRIMO’s first foray into the Singapore market, they wanted a launch campaign that will carve out a unique space for the brand in our already cluttered bridal jewelry landscape. We pitched two KV proposals, both of which the clients loved.
Hand to Heart
Hands – we use them to show sincerity in the things we do. The home-cooked meal, the gentle massage on a knee, or the intricate crafting of a ring. And when we put our hands to our hearts, it’s a gesture of honesty. A pledge and a promise. That's the sincere assurance we want couples to have when they choose their forever ring at I-PRIMO.
For our visuals, our tongue-in-cheek copy can be read in different ways — as a promise said by a lover, by the ring, or by the couple to the ring. Each line is a commitment made that reflects
I-PRIMO's assurance of excellence and quality.
Body copy:
Every bespoke bridal experience at I-PRIMO carries a promise to make you shine.
Body copy:
Sincerely, every I-PRIMO engagement and bridal ring is crafted to match your brilliance.
Body copy:
It will always be about you — a promise etched in every I-PRIMO bridal experience.
That’s Love
Love is what we want every couple to feel when they encounter I-PRIMO, from the thoughtful craftsmanship of their rings to the wholehearted assurance of quality. For our key visuals, our copy draws out the two sides of a love story to capture the unique connection that makes two individuals a perfect fit — and mirror this with finding a unique connection in an I-PRIMO ring. The simple, minimalist line art brings focus to the product.
Body copy:
When you fall in love with the right one, there’s no need to say more. Find your special connection in an exquisitely designed I-PRIMO ring.
Body copy:
When you find love, it makes you glow from within. Find the one that matches your brilliance from I-PRIMO’s Triple Excellent diamond collection.
Body copy:
When it’s love, it’s clear to see. Experience the clarity of finding the one at I-PRIMO.