client: dbs bank
DBS’ goal was twofold — to reduce queues at their physical bank branches, and increase usage of the digibank app for common bank transactions.
The campaign coincided with the 2024 Coldplay and Taylor Swift concert ticket sales, and news of crazy queues at SingPost outlets.
And that sparked our insight: Some queues are necessary, and worth it. But other queues… simply aren’t needed.
Another key touchpoint for our ads was the OOH banners placed right inside the physical branch, targeting customers already waiting in line. Because what’s on everyone’s mind when stuck in a long, slow queue? Getting to skip it and be first in line. Our banners show exactly how – by simply tapping on digibank.
