Empowering a generation of HEROES FOR A SUSTAINABLE FUTURE
Ranger Buddies is a children’s edutainment brand by Mandai X that empowers kids to become heroes for wildlife and the planet. Through story-led and gamified phygital experiences, we aim to inspire children everywhere to drive positive change every day.
As owner of all things content, my role spans three key areas:
Narrative design & product content: Crafting immersive storylines and experiences for families and kids that spark desire to drive real change
Digital & social media: Creating always-on social and digital content across platforms that grow brand love and community
Thought leadership: Increasing brand trust by championing Ranger Buddies' educational approach through strategic content initiatives, which have included a white paper, blog and short video series
START A WAVE OF CHANGE @ Club med bintan
What if your family vacation could be a force for change?
The goal was to create something impactful for families while reinforcing Club Med's commitment to sustainability.
Inspired by Club Med Bintan's turtle conservation work, we designed a phygital experience with our IP character, Coco the Tortoise, that seamlessly integrated into the resort – inviting kids to explore and learn about ocean protection, all while having fun!
Our insight was simple: people will only conserve what they love, and children love play. By gamifying conservation, we aimed to spark excitement about protecting nature in a way that would resonate long after families left the resort.
🏆 PR Awards Singapore 2025 - Best CSR Communications (Bronze)
missions around the world @ plq parkside
Two years. Eight missions. Eight adventures around the world!
All around the world, nature is facing huge challenges. That’s why the Ranger Buddies have set up a special outpost at PLQ Parkside – where young explorers can take on missions across the globe and learn how to protect our planet.
Each mission takes kids to a different part of the world, to tackle different real-world environmental challenges through an exciting mix of physical and AR adventures.
