Client: Housing & Development Board
Out of sight, out of mind — this is the challenge HDB faces when getting homeowners to maintain their homes.
Focusing on getting their place nice and Insta-worthy, they forget about the things they cannot see… until it is too late. Without regular maintenance, flats are prone to wear and tear, resulting in breakdown and unhappy homeowners.
Our task? To urge homeowners to look beyond the surface and start actively maintaining their homes this Christmas season. Here’s how we did it.
This Christmas, celebrate without nasty surprises
Putting a twist on a classic Christmas tune, we emphasise that niceness isn’t simply on the surface. What’s truly nice is a home that's well-maintained from the inside out. Party-ready, all year round.
Maintaining your home can be oddly satisfying
Riding on the popularity and therapeutic appeal of ASMR home cleaning videos, we presented home maintenance tips through a series of calming home maintenance activities and sounds.
Along with the videos, we pushed out Christmas/year-end trendjacks on social media educating audiences on home maintenance. (Hover for captions)
In 2021, you checked your windows a total of 0 times. Next year, please maintain a bit, ok?
As you wrap up the year, keep your house filled with good vibes by maintaining it well!
Are you naughty or nice with your home maintenance habits? Hairline cracks may seem harmless, but they can lead to major home problems, like spalling concrete. Seal them up while things are still easy to manage!
Not everything can be swept under the rug, especially when a flat even surface is needed.
Popping tiles can be scary, but you can easily keep your Christmas plans on track by calling a professional contractor for help. Meanwhile, set the loose tiles aside to keep safe.